by Gary Knight

Good Morning, Lovely People.It was just over 92 years ago that A. A. Milne wrote the first of his, now famous books, about a bear and his beloved friends. In 2016 a survey revealed that 25% of the British public believed that they gained more insights into life from the Winnie the Pooh tales than from any of the great philosophers of our age (including Aristotle and Confucius).

As well as having read all the main books, I have also enjoyed the ‘Tao of Pooh’, which explains Chinese Taoism in a very eloquent and brilliant fashion. So I began to wonder what Pooh and his followers would have thought about the great ‘Festival of Creativity’ that has been taking place in Cannes this week? So, here goes, the imagining begins…
Pooh, Piglet, Tigger, Roo and Eeyore set off for a bit of an explore.
” Oh goody,”said Piglet, ” Hundred Acre wood here we come!”” Not today Piglet,”replied Pooh, ” we are going further afield, to Cannes”.

” Cannes, Cannes, Cannes,” interjected a very bouncy Tigger, “where on earth is that? “
” Well, it’s not here and not quite there,” added Pooh.” Ahhh”, said Roo, ” I had a feeling that might be the case.”
So they set off to the glamourous South of France, thankfully a predominantly uneventful journey aside from Eeyore having to be put in the hull as the Easyjet staff wouldn’t allow him to sit in the overhead locker (despite buying Speedy boarding).Once they had settled in to their rented wooden home in the forest just outside Cannes, then Pooh’s thoughts turned to lunch (as they often do)
” Flippin’ fiddlesticks “, said a startled Tigger, ” have you seen the prices in this place? “
As the friends squinted at the menu outside the Majestic Hotel it became rapidly clear that this would be an expensive trip.
” 9 euros for a can of coke and 60 euros for a jar of honey!”exclaimed Roo.
” Well, there are recessions in the normal world and then there are recessions in the advertising world”, commented Pooh.
” I hear the Festival organisers take a cut of every hotel, restaurant and bar bill during this week,” stated Eeyore.
“Mmmm, a very large slice of Cottlestone Pie indeed,” added Pooh.
Later that day the friends were wandering around the Palais when Tigger went into a state of hypertension.
” Lions, Lions, Lions, Lions everyone!”screamed Tigger.
” Fear not Tigger “, said Pooh, ” those are not real Lions, they are Cannes Lions. They don’t growl, snarl or bite. They are awards that the Ad business hands out to itself to recognise great creativity.”
Thankfully Tigger’s heart rate returned to normal.
” They give each other awards?” enquired a puzzled Piglet.
” Yes, indeed Piglet, that’s what this whole gig is about,” Pooh stated.
” But, that’s a big egotistical, isn’t it?,” continued Piglet.
” My views exactly,” said Pooh. ” I love great creativity. It touches people’s hearts, stirs up their emotions, can change a thousand habits and build wondrous new things. Being creative should be enoughin itself. You don’t need an award to remind you of your own unique contribution”.
” They should learn from the Bees”, added Roo, ” going quietly about their job, collecting the pollen, building the hive, looking after the Queen and making absolutely scrumptious honey! Bringing magic to this world in their own particular way. You will not see any Bees celebrating their creativity at a festival and giving themselves awards.”
” Succinctly put,” said Pooh.
” Do they give each other Heffelumps and Jagular awards as well?” enquired Tigger 
” Not yet”, said Pooh, ” not yet.”
” So, if this is a Festival of Creativity, then why are there so many non creative folk here?” asked Eeyore.
” Well,” answered Pooh, ” all the media people, all the tech people and all the umpteen other people really consider themselves to be creative even if they are not. They love the vibe, to use an old advertising term.”
” They also seem to love playing games,” commented Tigger.
” Games? ” said Piglet 
“Yes, like ‘ my boat is bigger than yours’, ‘my Nikki Beach Club bill is larger than yours, ‘ We have got Ed Sheeeeraaaan playing at our gig, who have you got?”
” So there are lots of hangers on here then?,” continued Eeyore.
” Thousands of jars of honey full of them,” replied Pooh.
” What are Facebook, Google, Twitter?,” asked Eeyore ” They must be very creative as they all seem to have a beach each.”
” You really don’t want to know Eeyore,”, answered Pooh ” I wouldn’t exactly describe them as creative,”.
” What do they all talk about then, these hangers on?,” asked Tigger.
” Oh, this and that,” replied Pooh.
” Mmmm that must take ages to do that,” said Tigger.
” It does,” Pooh responded ” sometimes even an eternity.”
” So, is Creativity important Pooh? ,” asked Roo.
” Massively”, answered Pooh. ” Even in a lightning speed high tech ecosystem, then Creativity will still be the biggest differentiator, in fact it might be even more important than it has ever been. Creativity touches our souls and feeds our imagination.”
” Wow, if that’s the case it must be super special,” added Piglet.
” It is,” said Pooh. ” Creativity and amazing storytelling are part of our inherent DNA. They both sit on the same branch on the same tree.” 
” Then maybe,” said Piglet, ” the creative people don’t need to worry about festivals and awards, they just need to continue conjuring up their magic for the good of us all.”
” Perfectly outlined Piglet,” replied Pooh.
” In fact Creativity is like love,” added Piglet, ” you need not describe it, or even talk about it, you just need to feel it. “
” Why are we here then? ” asked Tigger
” Well,” continued Pooh, ” someone very important told me that if you weren’t at Cannes, then you were a Nobody,” said Pooh.
” Ah, I see,” continued Tigger, ” so if you are not here then you could be an Anybody.”
” Are we a Nobody or an Anybody? ,” asked Roo.
” Oh, we are much more than either of those,” replied Pooh. ” We are friends.”
” We will be friends forever? ,” said Piglet.
” Oh, I should imagine we will be friends for much longer than that”, replied Pooh.
” Is it time to go home now Pooh? ,” asked Eeyore.
” Yes ,” answered Pooh, ” I am getting hungry and besides I will soon have run out of money. I don’t have an expense account like the Nobodies or the Anybodies. ,” 
With that the friends set off for the long journey back to Hundred Acre wood.

As they boarded the Easyjet flight home one could distinctly hear Pooh singing his favourite song:

Cottlestone, Cottlestone, Cottlestone pie

  A fly can’t bird, but a bird can fly.

  Ask me a riddle and I reply:

  Cottlestone, Cottlestone, Cottlestone pie.

 

 Cottlestone, Cottlestone, Cottlestone pie

 A fish can’t whistle and neither can I.

 Ask me a riddle and I reply:

Cottlestone, Cottlestone, Cottlestone pie.



Cottlestone, cottlestone, cottlestone pie.

I came to Cannes but I can’t fathom out why.

Ask me a riddle and I reply:

Cottlestone, Cottlestone, Cottlestone pie.


Namaste

Gary x

Gary Knight
About Gary Knight
Winnie the Pooh goes to Cannes